{"id":18,"date":"2024-12-26T15:17:58","date_gmt":"2024-12-26T12:17:58","guid":{"rendered":"https:\/\/protraktor.design\/ru\/?page_id=18"},"modified":"2025-01-19T22:25:36","modified_gmt":"2025-01-19T19:25:36","slug":"research-methods","status":"publish","type":"page","link":"https:\/\/protraktor.design\/ru\/reference\/research-methods\/","title":{"rendered":"\u041c\u0435\u0442\u043e\u0434\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u043e\u0432 \u0438 \u043e\u043f\u044b\u0442\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0441\u0435\u0439\u0447\u0430\u0441 \u043d\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u043d\u0438\u0445, \u0434\u0430 \u0438 \u043d\u0435 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u044f \u0438\u043c\u0435\u043b \u0434\u0435\u043b\u043e \u043b\u0438\u0447\u043d\u043e, \u043f\u043e\u043a\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u043b\u0441\u044f \u0441\u043f\u0438\u0441\u043a\u043e\u043c \u0434\u043b\u044f \u0433\u0443\u0433\u043b\u0435\u043d\u0438\u044f \u0438 \u043b\u0438\u043d\u043a\u0430\u043c\u0438 \u043d\u0430 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u044c\u0438.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043c\u0435\u0442\u043e\u0434\u0430 \u0443\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c \u044f\u0437\u044b\u043a\u0435 \u0434\u043b\u044f \u043e\u0431\u043b\u0435\u0433\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043b\u0443\u0436\u0438\u0440\u043d\u044b\u043c \u043e\u0442\u043c\u0435\u0447\u0435\u043d\u044b \u043c\u0435\u0442\u043e\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043d\u0430 \u043c\u043e\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u0446\u0435\u043d\u043d\u044b\u043c\u0438, \u043d\u043e \u043c\u0430\u043b\u043e\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-table horizontal-dividers\"><table><tbody><tr><th>\u041c\u0435\u0442\u043e\u0434<\/th><th>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c<\/th><th>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438<\/th><\/tr><tr><td>A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>A\/B testing, split run testing<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/A\/B_testing\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td><strong>NASA \u0418\u043d\u0434\u0435\u043a\u0441 \u043d\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u043f\u0440\u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0437\u0430\u0434\u0430\u0447\u0438<\/strong><\/td><td>NASA Task Load Index (NASA-TLX)<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/NASA-TLX\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td>SWOT-\u0430\u043d\u0430\u043b\u0438\u0437<\/td><td>SWOT analysis<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/SWOT_analysis\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td>\u0410\u043d\u043a\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>Questionnaire survey<\/td><td><a href=\"https:\/\/uxplanet.org\/this-is-all-you-need-to-know-to-conduct-a-ux-survey-50400af45920\" target=\"_blank\" rel=\"noreferrer noopener\">UXPlanet<\/a><\/td><\/tr><tr><td>\u0412\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043d\u0435\u0432\u043d\u0438\u043a\u0430<\/td><td>Diary study<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/diary-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><tr><td><strong>\u0418\u0435\u0440\u0430\u0440\u0445\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0437\u0430\u0434\u0430\u0447<\/strong><\/td><td>Hierarchical Task Analysis<\/td><td><a rel=\"noreferrer noopener\" href=\"https:\/\/digital.ahrq.gov\/health-it-tools-and-resources\/evaluation-resources\/workflow-assessment-health-it-toolkit\/all-workflow-tools\/hierarchical-task-analysis\" target=\"_blank\">Digital Healthcare Research<\/a><\/td><\/tr><tr><td>\u041a\u0430\u0440\u0442\u043e\u0447\u043d\u0430\u044f \u0441\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u043a\u0430<\/td><td>Card sorting<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/card-sorting-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><tr><td>\u041a\u043e\u0440\u0438\u0434\u043e\u0440\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>Ad hoc testing<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ad_hoc_testing\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td><strong>\u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0432\u0441\u0435\u043e\u0431\u0449\u0435\u0439 \u043e\u0446\u0435\u043d\u043a\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (SAGAT)<\/strong><\/td><td>The Situation Awareness Global Assessment Technique (SAGAT)<\/td><td><a href=\"https:\/\/ext.eurocontrol.int\/ehp\/?q=node\/1601\" target=\"_blank\" rel=\"noreferrer noopener\">SESAR<\/a><\/td><\/tr><tr><td><strong>\u041c\u0435\u0442\u043e\u0434 \u043a\u043e\u0433\u043d\u0438\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f<\/strong><\/td><td>Cognitive walkthrough<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Cognitive_walkthrough\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td><strong>\u041c\u0435\u0442\u043e\u0434 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438<\/strong><\/td><td>Critical path method<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Critical_path_method\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td>\u041c\u0435\u0442\u043e\u0434 \u043f\u044f\u0442\u0438 \u0441\u0435\u043a\u0443\u043d\u0434<\/td><td>Five second testing<\/td><td><a href=\"https:\/\/uxdesign.cc\/what-is-a-5-second-user-test-and-how-can-it-help-you-in-the-design-process-4cc43c88e1ad\" target=\"_blank\" rel=\"noreferrer noopener\">UX Collective<\/a><\/td><\/tr><tr><td><strong>\u041c\u0435\u0442\u043e\u0434 \u0443\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u0439<\/strong><\/td><td>Contradiction-oriented design<\/td><td><a href=\"https:\/\/innovation-entrepreneurship.springeropen.com\/articles\/10.1186\/s13731-015-0017-5\" target=\"_blank\" rel=\"noreferrer noopener\">SpringerOpen<\/a><\/td><\/tr><tr><td>\u041c\u043e\u0437\u0433\u043e\u0432\u043e\u0439 \u0448\u0442\u0443\u0440\u043c<\/td><td>Brain storming<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Brainstorming\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td>\u041c\u044b\u0441\u043b\u0438 \u0432\u0441\u043b\u0443\u0445<\/td><td>Thinking aloud<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/thinking-aloud-the-1-usability-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><tr><td>\u041d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435<\/td><td>Observation<\/td><td><a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2018\/09\/the-role-of-observation-in-user-research.php\" target=\"_blank\" rel=\"noreferrer noopener\">UX Matters<\/a><\/td><\/tr><tr><td>\u041e\u043a\u0443\u043b\u043e\u0433\u0440\u0430\u0444\u0438\u044f (\u0430\u0439\u0442\u0440\u0435\u043a\u0438\u043d\u0433)<\/td><td>Eye tracking<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Eye_tracking\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td>\u041f\u043e\u043b\u0435\u0432\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>Field study<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/field-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><tr><td>\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0438<\/td><td>User stories<\/td><td><a href=\"https:\/\/www.uxbooth.com\/articles\/user-stories-a-foundation-for-ui-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX Booth<\/a><\/td><\/tr><tr><td>\u041f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e<\/td><td>User interview<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/user-interviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><tr><td>\u041f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>Prototyping<\/td><td><a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2019\/01\/prototyping-user-experience.php\" target=\"_blank\" rel=\"noreferrer noopener\">UX Matters<\/a><\/td><\/tr><tr><td>\u0420\u0435\u0442\u0440\u043e\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430<\/td><td>UX retrospective<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/ux-retrospectives\/\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><tr><td>\u0421\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 (\u043a\u043e-\u0434\u0438\u0437\u0430\u0439\u043d)<\/td><td>Participatory design, co-design<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Participatory_design\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td>\u0421\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f<\/td><td>User scenarios<\/td><td><a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/user-scenarios\" target=\"_blank\" rel=\"noreferrer noopener\">Interaction Design Foundation<\/a><\/td><\/tr><tr><td>\u0423\u0434\u0430\u043b\u0435\u043d\u043d\u043e\u0435 \u043c\u043e\u0434\u0435\u0440\u0438\u0440\u0443\u0435\u043c\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>Remote moderated usability test<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/moderated-remote-usability-test\/\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><tr><td>\u0423\u0434\u0430\u043b\u0435\u043d\u043d\u043e\u0435 \u043d\u0435\u043c\u043e\u0434\u0435\u0440\u0438\u0440\u0443\u0435\u043c\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>Remote unmoderated usability test<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/unmoderated-usability-testing\/?lm=moderated-remote-usability-test&amp;pt=article\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><tr><td>\u0424\u043e\u043a\u0443\u0441-\u0433\u0440\u0443\u043f\u043f\u044b<\/td><td>Focus groups<\/td><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Focus_group\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/a><\/td><\/tr><tr><td>\u042d\u0432\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043e\u0446\u0435\u043d\u043a\u0430<\/td><td>Heuristic evaluation<\/td><td><a href=\"https:\/\/www.nngroup.com\/articles\/how-to-conduct-a-heuristic-evaluation\/\" target=\"_blank\" rel=\"noreferrer noopener\">NNGroup<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u043e\u0432 \u0438 \u043e\u043f\u044b\u0442\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0441\u0435\u0439\u0447\u0430\u0441 \u043d\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u043d\u0438\u0445, \u0434\u0430 \u0438 \u043d\u0435 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u044f \u0438\u043c\u0435\u043b \u0434\u0435\u043b\u043e \u043b\u0438\u0447\u043d\u043e, \u043f\u043e\u043a\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u043b\u0441\u044f \u0441\u043f\u0438\u0441\u043a\u043e\u043c \u0434\u043b\u044f \u0433\u0443\u0433\u043b\u0435\u043d\u0438\u044f \u0438 \u043b\u0438\u043d\u043a\u0430\u043c\u0438 \u043d\u0430 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u044c\u0438.&nbsp; \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043c\u0435\u0442\u043e\u0434\u0430 \u0443\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c \u044f\u0437\u044b\u043a\u0435 \u0434\u043b\u044f \u043e\u0431\u043b\u0435\u0433\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432. \u041f\u043e\u043b\u0443\u0436\u0438\u0440\u043d\u044b\u043c \u043e\u0442\u043c\u0435\u0447\u0435\u043d\u044b \u043c\u0435\u0442\u043e\u0434\u044b, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":2,"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":302,"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/pages\/18\/revisions\/302"}],"up":[{"embeddable":true,"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/pages\/10"}],"wp:attachment":[{"href":"https:\/\/protraktor.design\/ru\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}