This checklist is my personal vision of coverage of UX-design processes and activities, that make mature user-centric and profitable company. Of course, it is not applicable to every type of product company, but, as always, I believe it is better to consider something and reject as non-applicable, than to ignore it at all.
Products design
- Every corporate product, both external and internal, has UX-research and design as part of development lifecycle
- UX-design covers both in-product interactions and also onboarding phase
- The concepts of UX-debt and UX-refactoring are also embedded into product planning
- UX-research and conceptualization phases start sufficiently before development phase.
- All completely new products and all new generations of products start with conceptualization phase
- Products are not isolated from each other in terms of UX-interactions
Teamwork
- Everyone, especially stakeholders, understand that UX is not UI-design, and how it relates with company profitability and relationship with customer
- Employees of the company know basics about subject domain, company customers and users.
- There is onboarding of new employees, that covers topics above.
- Product managers and UX-designers work together constantly.
Corporate UX-assets
- There is design system that covers the products
- Design system covers not just UI, but also terminology, patterns, marketing assets and so on.
- There is knowledge base that covers not just development aspects (APIs, data flows, formal documentation, etc.), but also knowledge about the users, subject domain, products, etc.
UX feedback
- There is company-wide process of gathering usage statistics and user’s feedback
- Salespersons interact with UX-stakeholders, sharing typical product-related concerns of the customers